Always Ask Why

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Make a habit – even an annoying habit – out of being the one who keeps asking WHY? The second nobody’s asking why, is the second things start going wrong.

As a minimum, you need to figure out, and be very clear about, WHY you are doing what you are right now, and how it makes sense. For the company, for your family, for you, for the World even, here and now. 

Ideally you’ll know and remember exactly why your company exists, why you do what you’re doing.

Consult that existential why frequently.